Azercell’s “Offline Women” project has won five awards at two international festivals
Social initiative facilitating women's access to information and support resources wins awards at TAF!26 and Ad Black Sea festivals
Azercell’s "Offline Women" social project continues to achieve international success. The initiative, which facilitates access to information and support resources for women facing violence or at risk of violence, has been honored with one gold and two silver awards at Tashkent Advertising Festival (TAF!26), as well as one silver and one bronze award at Ad Black Sea international creative festival held in Batumi.
At TAF!26, the "Offline Women" project won a gold award in the "Best Social Impact Campaign" category under "Social and CSR Campaigns." The project also received two silver awards: one for "Best Creative Strategy" in the "Creativity and Craft" category, and another for "Best Integrated Media Campaign" in the "Media Campaigns" category.
The TAF!26 festival, which brings together representatives from the region's business, marketing, and creative industries, hosted over 2,000 participants and more than 70 local and international experts. A total of 483 creative projects were submitted to the competition across 35 categories.
At the Ad Black Sea festival, the initiative was recognized for its social impact and creative execution. "Offline Women" won a silver award in the "Sustainable Development Goals / People" category and a bronze award in the "Film Craft / Directing" category. In this year’s competition—part of a festival that brings together the advertising and creative industries—more than 400 entries from various countries were evaluated.
"Offline Women" is a digital platform that makes legal and practical information regarding instances and risks of violence—as well as available support mechanisms—more accessible to women. A key feature of the project is that the platform can be accessed even without an active internet data package or a balance on one's mobile account. Azercell subscribers can access information and support resources via the website oflaynqadinlar.az even when they lack an active internet package or funds in their account balance.
Source of the news: https://az.trend.az/azerbaijan/society/4242608.html
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