“Sport should be an equal opportunity for everyone” – Ulviyya Jabbarova, Chairperson of the Management Board of PASHA Life
— What does social responsibility mean for PASHA Life? How is your strategy structured in this regard?
— Life insurance is, in essence, a promise made regarding a person’s present and future. We must uphold this promise not only through contracts but also through the work we do within society. The “Güclüsən” (“You Are Strong”) project, which we launched this year, as well as our support for this championship, are both extensions of that strategy. We aim to create a consistent, long-term impact rather than focusing on isolated events.
— Why specifically a championship for athletes with hearing impairments?
— Because true inclusivity is achieved by creating opportunities, not just by talking about it. These athletes meet all the demands of professional sports: the same training intensity, the same discipline, and the same determination to win. Yet, their achievements often receive less visibility. Judo, meanwhile, is a sport rooted in respect, endurance, and self-confidence—values that resonate deeply with us. By serving as the main sponsor, we aim to bring the voices of these athletes to a wider audience.
— What does your sponsorship entail?
— We are the main sponsor of the championship, supporting the organizers to ensure the event is held to a high standard. However, for us, the most important aspect is not the financial contribution, but our active involvement. We will be the ones presenting medals to the winners during the closing ceremony. Our employees will also be in the stands, cheering on the athletes.
— What does it mean to have this championship held in Baku?
— Azerbaijan has established itself as a reliable host for major international competitions. Hosting this European-level championship in Baku also demonstrates our country’s openness to inclusive sports. It is a source of pride for us to be part of this process.
— What are your future plans in this regard?
— For us, this championship is not a one-off initiative. Our goal is to ensure that the opportunities provided by sports and a healthy lifestyle are accessible to everyone equally.
— What would you like to say to the fans?
— Let’s come together to support our athletes on November 11–12 at the Baku Sports Palace. In this competition, applause cannot be heard, but it can be seen. A full venue, flags, and hand gestures—these are the greatest forms of support for the athletes.
Source of the news: https://az.trend.az/business/4242389.html
Comments