3I - Initiativs Impact Index Weekly Report (Week 22, 2026)

3I Weekly Digest | Week 22 | 25–31 May 2026

15 initiatives scored | Average composite: 3.07 (Adequate)

Most active sector: Banking

Six of this week's fifteen scored initiatives were driven by banking institutions – Rabitabank (twice), PASHA Bank (twice), Expressbank, and Azer Turk Bank. The clustering reflects the Eid al-Adha holiday period, which traditionally triggers charitable activity from financial institutions. However, the week's highest-scoring initiatives came not from the banking sector but from corporate conglomerates and public–private platforms operating longer-term programmes.

Project of the Week: PASHA Hackathon 6.0 – 3.81 (Strong)

PASHA Holding's sixth annual hackathon (May 15-17) produced the week's top score on the strength of an exceptional sustainability profile. With a perfect track record score and the highest continuation signal of any project this week, the PASHA Hackathon sets the standard for multi-year CSR in the innovation space. Fifty-six teams – selected from 500 applicants – developed working solutions for Bravo Supermarket over 48 hours, supported by 40 mentors. An AZN 15,000 prize fund plus entry into PASHA Holding's acceleration programme distinguishes this from single-event competitions. The programme's transparency is equally strong: all figures, dates, and prize amounts are publicly disclosed.

Impact: 3.40 | Sustainability: 4.33 | Innovation: 3.67 | Replicability: 3.33 | Transparency: 4.33

Strongest initiative beyond the top: PASHA Holding – "Vətən Əmanətlərin Keşiyindədir" (3.77)

The holiday gift programme for martyrs' children scored the week's highest Impact (4.00), driven by precise beneficiary definition, the most vulnerable group classification, and multi-year structural commitment including education and healthcare components. Running since 2023 and expanded in 2024, this programme demonstrates that social support initiatives can reach Strong tier when programme design is documented and sustained.

Thematic analysis: Two weeks in one

Week 22 splits cleanly into two thematic clusters. The first is Eid al-Adha solidarity – six organisations distributed food packages or gifts to vulnerable groups during the holiday. All scored Adequate or below, with the PASHA Holding martyrs' programme (3.77) the clear exception due to its multi-year structure.

The second cluster is entrepreneurship and innovation support – covering PASHA Hackathon, AmCham AI Hackathon, PASHA Bank's Microsoft Championship pathway, Expressbank and Rabitabank financial literacy trainings, and KOBİA's exhibition. This cluster averaged 3.31, nearly half a point above the Eid cluster (2.86).

Key data gap pattern: Disclosure silence

Four of six holiday initiatives reported no specific beneficiary numbers – using "hundreds of families," "many families," or "covered families" as proxies. This is a systemic disclosure gap. Organisations running annual holiday programmes already have the underlying data; the failure to publish even approximate beneficiary counts limits the 3I score and undermines the credibility of otherwise genuine charitable work. Budget disclosure was equally absent – thirteen of fifteen initiatives disclosed no financial commitment whatsoever.

Recommendation

Companies running recurring holiday programmes – Eid, Novruz, New Year – should pre-commit to disclosing at minimum: number of families reached, geographic coverage, and gift value range. This single change would lift scores simultaneously and move several Limited-rated initiatives into Adequate. Rabitabank's Karabakh visit (2.97) is the best example from this week: 100+ families and three cities named – enough to score 3 on reach versus the 1 scored by campaigns that disclose nothing.

For organisations wishing to move beyond their public communications score, SIAR Research & Consulting Group offers a full internal 3I assessment based on programme data – a service structured in alignment with GRI reporting principles. Contact: office@siar.az | +994 50 220 79 03.

📥 Want to get the full Week 20 3I – Initiativs Impact Index report? Write to good@initiativs.com 

The 3I – Initiativs Impact Index is structured in alignment with GRI (Global Reporting Initiative) reporting standards. Organisations wishing to improve their score are welcome to contact SIAR Research & Consulting Group for a full internal 3I assessment based on programme data – a service structured in alignment with GRI reporting principles. Contact: office@siar.az or good@initiativs.com