From "KitKat" break to the grandstand: Campaign winners experienced the thrill of Formula 1 live
This autumn, KitKat brought the excitement of Formula 1® even closer to fans in Azerbaijan. Three winners of the brand's campaign earned the opportunity to watch the Azerbaijan race live from the grandstands and experience the Formula 1® atmosphere firsthand.
This activation was part of an official partnership between KitKat and Formula 1® that unites two iconic brands to create unforgettable experiences for motorsport enthusiasts. KitKat is the Official Chocolate of Formula 1®.
The official partnership between KitKat and Formula 1® encompasses consumer activations, promotional giveaways, and immersive fan experiences across the globe.
As part of the local campaign, participants joined by collecting KitKat wrappers. A key element of the campaign mechanics was the interactive Formula 1® "Lights Out" reaction test. This challenge simulated the moment drivers experience at the start of a race: participants had to react as quickly as possible the instant the five red lights on the track went out. In addition to the grand prize of race tickets, participants could also win co-branded KitKat and Formula 1® merchandise. Three winners from Azerbaijan were selected as a result of the campaign: Farid Asadzada, Aygun Asgarova, and Zibeyda Ismayilova. They watched one of the year's most anticipated sporting events live—alongside thousands of spectators—at the Baku City Circuit, a street track located in the city center.
Source of the news: https://oxu.az/digar/kitkat-fasilesinden-tribunaya-kampaniya-qalibleri-formula-1-r-heyecanini-canli-yasadilar
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